Hashtags are used by everyone, right from individual users to big brands. Ensure that the … How can you do a social media audit? What are their competitors doing on social media? Have provided the necessary business information such as hours and location (this applies only to brick and mortar businesses). This is different from the overall engagement your content generates. Maybe it’s a new client and you need to start with a list of improvements that they can make. Do you want to create a strong social media content strategy? Also, your content is more likely to be found by people who are not following you but are interested. Year after year, the social media ad spend is increasing, and will continue to grow as more businesses jump on the bandwagon. Your email address will not be published. ... You can run audits for your client websites, add results to client portals, online dashboards and show your progress in automated reports. This includes: Bio and “About” language (when in doubt, refer to your style guide) Profile and banner … If you are already active on social networks, you may need to perform a social media audit to define your starting point. Your social media audit should efficiently help you find the answers for the right questions, so that you’re constantly improving. Then, what actions to take to get their online presence where it … Which will eventually help you generate a positive return on your investment. If you’re starting out on Instagram, you may not be worried about engagement. Which means, you can fix them on time. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. Conducting a social media audit is a key part of your campaign strategy. If you are doing a quick overview in person then that will be the cost of the consulting session. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. This can be challenging depending on the depth. Or else you may end up wasting both time and money. Are your competitors using similar tactics or are they doing something better? You may argue that the look and feel of your Facebook page isn’t that important. Start by analyzing your social media pages/profiles…, 2. Step #1 List Accounts Are they using Keywords in their profile and their videos? Or else you lose a potential customer. Today, you’ll find that every major social media network has matured into a powerful marketing medium to promote products, build audiences and increase sales. Automated Social Media reports for Agencies and Freelancer. However, the process is simple and straightforward. In this article, I’ll share with you how I go about social media audits and my process. However, using the wrong imagery can and will affect your page’s ability to attract relevant followers. Observe how competitors and influencers use imagery on their profiles and how it is helping them with their branding efforts. Do they have a good cover photo? It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. Before you create a social media strategy for a new client, you will need to do a thorough audit of their social media accounts. Almost all of the time, I relied on social media audits. However, as you move forward, you need to see how your content is performing. Variety of content – images, links, videos, promotional content. Consider implementing on our social media management services. By completing an audit, that includes an analysis of owned marketing assets, you better understand how content is being created, what content is being effectively repurposed and what is developed specifically for social media only. If you are an Instagram user, you should know how common hashtag usage is. Work on the following elements to ensure you have an attractive and engaging Facebook page: A high resolution image of your logo paired with a simple cover photo can sometimes be enough to draw the attention of your target audience. This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. Any copy/content that you add to your Facebook profile needs to be assessed. Which is why analyzing the aesthetics of your Facebook page is a critical part of your social media audit. Do you want to give out that image? I believe that creating digital marketing audits for your potential clients is … (720) 432-4632 –, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Ads Shut Down: 2 Issues to Watch, Adding the Facebook Pixel to Multiple Sites, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond. How is your performance and what you can do to improve it? We do this fairly often for clients, and they often ask us exactly what it entails so they can audit their social media activity themselves from time to time. (not too busy, nice design, well-branded). Or you can simply use a minimalist-looking logo along with a high quality, animated cover picture to draw in the attention of your target audience. The reason why Facebook Insights should be a part of your social media audit is the fact that it has multiple data points for you to measure. You simply cannot afford to shoot in the dark and hit your aims. You’ll look at metrics like engagement, referral traffic, publishing frequency, and click-through rate. In order to conduct an effective social media audit, it’s crucial that you start on the right note. There’s more than one way to do so. In order to achieve the right imagery on Facebook, just be creative and keep in mind what Facebook wants in terms of image sizing. What your Facebook marketing strategy is achieving you and if you need to tweak it anyway. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. SEO audits are a huge undertaking, but you can get a general idea of how you’re doing by searching for relevant keywords to see where you’re ranking. In this case it could be part of your hourly rate. Where can they improve? Facebook Ad Performance Overview. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. Are they tweeting 5x per day minimum? Besides making your page look professional, these details also help your social media profile rank high in the search engines. You might try doing an sample of one of their sites as a way to gauge what to quote. The Blueprint goes through the process of auditing your socials step-by-step. There are no exceptions because people have started to use Facebook for searching products and services. Make a list of every social media profile or page operated by your brand or by yourself as an individual. © 2019 Andrea Vahl – P.O. dollars in the coming year. You can analyze the following to make sure you’re doing a proper social media audit for your Instagram account: When you create content for your Instagram account, you want to ensure that it is working. Round up a few influencers in your industry and study what they do to effectively manage their social media image/brand. Consider implementing on our. Learn how a social media audit is like a health and wellness check up for your brand's marketing results. Or use tools like Skype, Google+ Hangouts or Join.me to do screensharing, recorded audits. Using this metric you’ll get an understanding of the number of comments/likes a post gets “per individual follower”. Initially, your social media audit will take some time. Do you have clients that need a social media audit? A social media audit is the process of evaluating the overall performance of your social presence. Look at some content pieces to see how often and where keywords are being used to see if the content team is doing … From that, you can check you are operating on the best social channels for your brand, and that you are running each account effectively. An audit assesses how well your current activities are working for you, what needs adjusting, and what is no longer working. With proper planning, you can do a social media audit in as little as 15 minutes. How to Do a Social Media Audit for Clients. When you are looking at someone’s social media sites, you are typically looking at 3 main things: Then you want to look at more specific things: I usually use my social media checklists to help give structure to the audit and I will give links to each checklist but also provide highlights to watch for on each platform. To start off, you need to begin by focusing on the most crucial elements of your Facebook page. You can then decide if you want to keep all of them, or be less active in some. When applied to social media marketing, these actions could be of your prospects, customers or your own. A social media audit is an examination of your business’ social media presence to determine whether the work you are putting in is worth the return on investment. Please keep in mind that it’s not just about finding the right channel here. But in the end, it will allow you to make many minor tweaks that will only enhance your social media marketing campaign on a broader scale. And it’s delivering results too. That’s a massive jump in a short period of time. Start your 7-day ReportGarden free trial. The data offered by Facebook Insights is a goldmine which makes it an analytics tool that no social media marketer can afford to ignore. Do they have a complete About Section with website listed? Keep it concise. There are many elements to factor into your budget, including: Ad spend; Cost of management tools Do you have clients that need a social media audit? Next, analyze competitors and influencers…. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. You should also analyze and reassess your goals using this same plan. 10 Creative Graphic Design Tips for Social Media, 15 Engaging Types of Online Advertising for Businesses to Increase Traffic, 7 Ways to Increase Facebook Engagement – Algorithm Hacks That Really Work, How Much Do Facebook Ads Cost in 2021: How Much to Spend on Facebook Ads, How to Get Free Instagram Followers: 8 Methods to Use in 2021. This is an essential step in a social media audit (as well as a core part of your social media audit report) that many marketers forget. Check your profile images and other pictures associated with your page to see if it is consistent with your brand. Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. Ben spends most of his time consulting with clients and setting the digital strategy for campaigns. The best and the most effective way to analyze and understand how your social media activities are faring is to conduct a proper social media audit. After getting a comprehensive summary, the next step is to decide where improvements can be made. By having a social media audit, you will be able to find out which of these social media platforms works for your brand, and the ones that don’t. Are they using good keywords in Board titles? Is their website listed in their profile? This doesn’t necessarily mean that you have to spend a lot of time conducting it. Social media sites like Facebook and Twitter will offer you the needed access to analytics data so that you can improve your social media marketing campaign. An easy way to do it is by creating a Facebook audit checklist. It’ll help you discover what exactly you’re doing wrong and how you can improve it so that your audience is able to connect to your content. Have claimed your Facebook page URL name that reflects your brand (example: Facebook.com/brandname). However, as surprising as it may seem, there are still many online marketers and businesses that are unsure about leveraging social media for maximum results. Your social media marketing is incomplete without a complete business profile. Portraying your brand in a positive light in front of your prospects and customers. The more specific your plan is, the more effective it will be. Do your goals match your core marketing strategy? Maybe it’s some bullet points with screenshots on what needs to change and how to change it. As you audit your social presence, make a point to double-check that your profiles “match” when it comes to creatives, promotions and campaigns. By keeping an eye on this one metric, you can improve the quality of your content overtime. A more formal report can have different levels, too. Social media is not a new or strange tool for marketing a business online. by Andrea Vahl | Mar 24, 2015 | Social Media | 3 comments. Which in turn can help you increase your follower count. Because your target audience and followers will simply see you as a brand that is not serious about its social media presence. What types of content are they producing that will help their social media strategy? While some inexperienced social media managers may choose to charge hourly, this quickly becomes a problem. It shows that people are consistently finding your content interesting and your page worth revisiting. What did you find? It involves the vital steps required to analyze and review three main factors of your social media marketing: The popular Pareto principle says that 80% of your results come from 20% of your actions. Yes, it does take some effort to carry it out. Knowing your position with your competitors so that you can start applying tactics that they are ignoring. How come? Why a Social Media Marketing Onboarding Process Is Important. But if you’re not seeing many comments (even though you should be getting them), then there’s a problem. By knowing the weaknesses and strengths of your execution, you’ll be in a better position to improve it. ... UK, the company took on Australian clients when Ben emigrated to Brisbane in November 2006. Auditing a Facebook page is often the first step. Social Media audit is the process where SEO companies in Sydney review and determine the total social media presence of each organization or business. Sometimes you can do it using in-built tools like Facebook analytics and Twitter analytics. Whether you’re a social media marketing consultant or agency taking on a new client, or a business that’s outsourcing your social media marketing, the proper transfer of assets and key information about how online marketing should be handled is a necessity. Use Social Media Monitoring Tools . A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. In order to conduct an effective social media audit, it’s crucial that you start on the right note. The number one reason hashtags are so popular on Instagram is because they help people find new content and also share it with others. Managing your social media platforms are now easier than ever. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. Understanding the execution of your campaign and see where it lacks. Also, what do you do to ensure your social media ROI is precisely measured at all times? A social media audit doesn’t have to be long or tedious. With proper planning, you can do a social media audit in as little as 15 minutes. How about you, have you done social audits for clients or for yourself? Do they have a robust Summary section with keywords and media? Or else you lose a potential customer. For solopreneurs or entrepreneurs with a personal business page, all you need to do is use a high-res picture of your face, that’s all. This obviously makes a huge impact on your overall social media campaign. Compare how engaged they are for each network and try looking for indicators as to why. If you look at the stats, worldwide social media advertising investments are predicted to grow from 32 billion US. There are many amazing Social Media monitoring tools that are designed to help you understand what your clients want and need, so that you can adjust to … The first time you created your Facebook page, you may not have thought of the importance of adding even the most basic details. And the best way to know that is to understand if it is engaging enough. You need to revise your marketing strategy time and again and that involves your social media audits too. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. Do they have a good Professional headline? Look at detailed demographics’ data, including countries, occupations and interests, check the gender split of your audience and discuss with your team what they think has moved their audience the most over the past few months. You can use tools like Snagit or Camtasia for pre-recording. A recorded video tour can be helpful so they don’t have to take notes while you give pointers. And it’s. According to Social Media Examiner, only 42% of marketers were able to keep measure of their social media marketing efforts. Either way, you want to make sure you look through everything before offering your services to make sure you’re up for the task! However, as more and more marketers find success with social media, it’s also turning out to be a great way to grow your business. In order to conduct an effective social media audit, it’s crucial that you start on the right note. In a way, you are right. But when it comes to Instagram, it’s a whole different ball game. Now, measuring social media engagement is not just about your top performing posts or the amount of “likes” your imagery has generated on your Instagram account. For the cover photo, you can get creative with a tagline or something that can impress your audience. Who your audience is and what are their preferences are when it comes to content. When you’re finished, you’ll have a single strategy document for all your social channels, with key details at your fingertips. It’s also worth noting that the United States happens to be the leading market with more than 14.8 billion US. Now, if you think doing a Facebook social media audit will be difficult task, think again. Because when you’re hired to do social media work for a company or organization, they’ll need your help on an ongoing basis. My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. Even though measuring the metrics on Instagram is crucial, audience insights are not as straightforward as other social media networks. How Do I Conduct a Facebook Social Media Audit? Which can only be seen and understood with the help of the right metrics. So the more updated your Facebook business page is, the more authentic you look to your professional customers. These questions are designed to help you get all the information required to work with your client’s social media strategy. You don’t have to make this complicated. With proper planning, you can do a social media audit in as little as 15 minutes. Or it could be a deeper dive where you go into the strategy of how to get more leads with social media compared to what they are doing now. 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